CULTURAL INTELLIGENCE · CREATIVE PRODUCTION
Atlanta, GA
We make culture move.
We read where culture is going, then build the strategy, campaigns and content that get brands there first. Inside culture, not beside it.
2C / CULTURAL CURRENCY IN MOTION
MARKETING · CREATIVE · PRODUCTION
WHERE OUR TEAM HAS WORKED
ENTERTAINMENT / BEAUTY / CULTURE
CBS
ENTERTAINMENT
FENTY
BEAUTY
THE EMMYS
GOLDEN GLOBES
CANNES LIONS
BRANDWEEK
ADCOLOR
ST. REGIS
HOTELS & RESORTS
ABOUT 2C
01 / 04
Strategy and production, at the same table.
Most brands brief a strategist, hand off to a production company, and hope the idea survives the trip. At 2C, the people who read the culture are the people who make the work. What we recommend is what we can actually shoot, ship and stand behind.
2C / FOUNDERS
swaz / tim
OUR METHOD
How we read culture.
Culture is the specialty. We follow the creators, communities and conversations that decide what matters next—well before it reaches a brief.
Every idea is measured against the audience it’s meant for. If it doesn’t read as earned, it doesn’t ship.
Insight and execution sit in the same room, so we move while the moment is still open.
LEADERSHIP
FOUNDING TEAM / 02
Co-Founder, Head of Production & Operations
Supported CBS current programming at Paramount—NCIS, Ghosts, Young Sheldon—and worked production on the Emmy Awards and the Golden Globes. Coordinated $1.5M+ in wardrobe pulls for productions and talent including The Morning Show and SZA, and led production coordination on Fenty Beauty campaigns before co-founding 2C, where he runs every production from call sheet to delivery.
Co-Founder, Head of Strategy & Growth
Nearly four years at Netflix, most recently as Global Brand Strategy Manager for documentary series, where he led global brand strategy for KATSEYE alongside HYBE and Geffen. Led social and digital strategy for St. Regis San Francisco before co-founding 2C, where he runs cultural strategy and new business.
FOUNDERS’ CREDITS / FENTY BEAUTY
02 / 04
Before 2C, there was Fenty.
Working Fenty Beauty launches together is what led Swaz and Tim to start 2C. The standard they held on those sets is the one every 2C job runs on now.
From TikTok-first storytelling to campaign film, they worked those sets from the first call sheet through final delivery.
TIKTOK / 9:16
01 / 02
SOCIAL-FIRST / RELEASED
HELLA THICC VOLUMIZING MASCARA
SWAZYE SANON — LEAD PRODUCTION COORDINATOR
CAMPAIGN FILM / 16:9
02 / 02
CAMPAIGN FILM / RELEASED
PRO FILT’R FLUID FLEX FOUNDATION
SWAZYE SANON & TIMOTHY HILL — PRODUCTION COORDINATORS
CAPABILITIES
03 / 04
Cultural strategy and brand positioning. Where culture is going, what your brand has the right to say about it, and how to say it.
Campaigns, social media management, content, production, podcasts, and websites and digital presence. Strategy to final frame, made in-house.
Audience research and creator intelligence. The read behind every recommendation.
NEW BUSINESS
04 / 04